Back to Basics: Effective Lead Generation in Logistics | Ep 28

Mastering Lead Generation

On today's episode on Veritas Vantage, Supply Chain Leaders Brian Hastings and Justin Maines explore the importance of daily prospecting in the logistics industry, especially during a tough market. Learn various lead generation techniques, such as utilizing CRM systems, leveraging everyday interactions, and focusing on specific industries to refine your sales pitch. Discover how to consistently fill your sales pipeline and the significance of establishing a disciplined routine. Additionally, get insights on the value of understanding your client's needs to conduct effective cold calls and build lasting relationships. Stay tuned for more strategies on separating yourself from the competition in the next episode.

The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.

Timestamps:

(00:00) - Introduction to Effective Routines

(00:15) - Challenges in the Logistics Market

(00:40) - Lead Generation Strategies

(01:56) - Utilizing CRM for Lead Generation

(03:06) - Prospecting Techniques

(06:08) - Cold Calling Realities

(07:01) - Importance of Routine and Discipline

(07:44) - Upcoming Topics and Conclusion