The Logistics of Logistics

Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe Co-founder and CEO of Loadsmart, where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation.

About Felipe Capella

Felipe Capella Co-founder and CEO of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain – full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States.

About Loadsmart

Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit.

Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward

Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward
Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality.
Capella's journey from law/finance to co-founding LoadSmart, leveraging technology in transportation.
The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions.
Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent.
Technology enables value addition through reinvestment in tech, people, and shipper services.
Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions.
Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights.
AI freight management analyzes data, provides ranked insights and recommendations.
AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact.
Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners.
Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas:
Assessment and Analysis
- Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs.
- Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies.
- FreightIntel AI: Their AI-powered platform provides real-time data and insights.
- Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates.
Planning and Execution
- Vendor Portal: A centralized platform for order initiation and management.
- Mode/Route Optimization: Determining the most efficient transportation methods and routes.
- Tracking & Visibility: Real-time monitoring of shipments.
- RFP and Mini-bids: Facilitating requests for proposals and mini-bids.
- Integration Hub: Connecting various systems for seamless data flow.
- Order Consolidation: Combining multiple orders into a single shipment.
- Real-time Carrier & Brokers Spot Bidding: Finding the best rates for spot shipments.
- Brokerage & Managed Transportation: Handling all aspects of freight transportation, including carrier sourcing and contract management.
Gate, Yard, and Dock
- Computer Vision Asset Tracking: Using cameras to track assets within the yard.
- Driver Check-in/Out: Streamlining the driver check-in and check-out process.
- Dock Scheduling: Optimizing dock usage and reducing wait times.
- Yard Management: Managing the flow of trucks and equipment within the yard.
Audit and Analytics
- Freight Audit: Verifying freight invoices for accuracy and identifying overcharges.
- Analytics and Data as a Service: Providing data-driven insights to support decision-making.
- Market Intelligence and Econometrics: Offering market analysis and economic forecasting.
- In essence, Loadsmart provides a holistic solution for logistics operations, combining advanced technology with expert services to help businesses improve efficiency, reduce costs, and enhance customer satisfaction.