BONUS - Basecamp: This Time It's Personal

Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment.Show Notes"Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:1337signals' 2004 announcement about the launch of Basecamp - 1:44Basecamp's an...