Out-Teach Your Competition

Throughout its tenure, 37signals has consistently grown without spending much on marketing. How'd the company do this? By out-teaching their competition. Recently, they've begun sharing their thoughts on company decisions and even doing product walkthroughs on their YouTube channel. Jason Fried and David Heinemeier Hansson, the Co-founders of 37signals, discuss the true value of sharing the behind-the-scenes of how they work and what they've learned in over ...