Let Your Customers Outgrow You

Customer relationships don't have to last forever. Keeping your hands wrapped around every customer will only lead to trying to evolve into something you're not is the death knell for your business. Today, Jason Fried and David Heinemeier Hansson discuss the idea that you should let your customers outgrow you from their book, Rework. Show Notes: [00:32] - Why evolving as your customers do is a death knell for your business. [01:37] - David shares ...