Put Everyone on the Front Lines

What is your method of connecting with your customers? Does your product or service make sense to them, and do you understand how they see it? Our perception of what is easy and straightforward and what the customer perceives as easy and straightforward can sometimes differ, making it vital for everyone on the team to hear directly from the customers without the ‘muffler.‘ Today, the cofounders of 37signals, Jason Fried and David Heinemeier Hansson, discuss how 3...