Tales from the Front Lines

“When dealing with customers, especially those that are angry, there are always two tokens on the table. One is the token for it just doesn't matter. It's not a big deal. And the other token is it's the end of the world. We pick one, and the customer picks the other.”—Chase ClemonsToday, Chase Clemons is here. Chase is the Head of Customer Support and is on the front lines every day as he leads the 18-person support team at 37signals. Listen in as he shares why every customer int...