Build an Audience

This episode kicks off with the Underdog Challenge winner sharing the unconventional strategies that enable his small business to take on their larger competitors.Then, 37signals' co-founders, Jason Fried and David Heinemeier Hansson, sit down with host Kimberly Rhodes to delve into the power of building an audience through authentic content.Jason and David share the secret of building a genuine connection with your audience and the importance of having "skin in the game" in content creation....