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Maybe you've heard of gamification, but how do you do it exactly? How do you use game principles to increase people's motivation when they are doing everyday ordinary activities? Find out in this episode of The Psych Files when I show you how I would gamify an ordinary uHaul drive. Listen as I describe "uWin!". I'll first describe some gamification ideas and then show you how I'd put them to work in this rather ordinary truck driving situation. I'll think you'll have fun.