How Marketing Operations can point (and keep) you on the right path

Around this time of the year, most businesses are wondering, “Am I on the right track?” We’re planning our budgets and wondering where to invest and where to cut back. That’s where the power of marketing operations comes into play.Different from other marketing roles, the person in charge of ops should ideally be a dedicated position—but if you’re an entrepreneur or running a small team, it’s essential to know some key foundational skills that will help you invest in marketing where...