Creating a conference strategy with Grace Sharkey and Lars Ward

Jump to the 2:44 minute mark to skip the initial laughter that surrounds a conference conversation between myself and good friends Grace Sharkey of Freightwaves and Lars Ward of Freightvana. Once we get to the 3-minute ish mark of the show, we settle into a great discussion defining how each of us approaches a conference. We cover strategies such as: What are you doing before the conference?Where are the best conversations happening during the conference?And how do you tackle y...