Virtual, or not Virtual, that is the question

In this episode, we talked about going virtual for events with our friend Rachel Werner. Rachel is faculty for Hugo House and The Loft Literary Center. She has contributed print, photography, and video content to Fabulous Wisconsin, BLK+GRN, BRAVA, Madison Magazine, and Entrepreneurial Chef. As we all know, not everything goes well virtually. Rachel explained three factors to consider before you do so: understand who's your audience, what's your purpose, and what resu...