#170: Second launch syndrome: traps, tips and tools - Tash Corbin, Heart-Centred Business Podcast

In today's episode, I'm going to be sharing with you some traps, tips and tools in a phenomenon that I call Second Launch Syndrome. You may have heard of this term in the music industry. Second album syndrome is where a band or an artist has an amazing debut album, and then the second one fizzles and flops because the expectation is so high. There's a lot of pressure on that second album. A lot of artists and bands have experienced second album syndrome. I've taken that term and used it to ta...