Ep. 230: Erika Lucas (Part 2): When Is It Time To Close Your Business?

In this episode, Amanda McKinney and Erika Lucas discuss the topic of knowing when to shut down a business. They emphasize the importance of listening to customers and being receptive to their feedback and also checking in with yourself to ensure the business is still connected to your values. They also discuss failure, adaptability and getting support from other entrepreneurs. The combination of understanding data (revenue, product-market fit, etc.) as well as your capacity and willingness t...