09: The Old and New Way of Building a Strategy

In this episode of the podcast, Steve Coughran takes us on a journey through the origin and history of strategy. He explores how the concept of strategy has evolved over time, from its military roots in ancient China and Greece to its modern application in the world of business. Steve delves into the old way of building strategy, which focused primarily on traditional frameworks and outdated value drivers. He contrasts this with the new way of building strategy, which emphasizes agility, inno...