12: How To Use IARs to Drive Execution

40:27

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Welcome to the Business Strategy podcast. In this episode, Steve Coughran discusses a framework that allows teams and organizations to implement agile strategies that mitigate against market risk, differentiate from the competition, and drive desired outcomes. Initiatives, Actions, and Results, or IARs, are rooted in patterns and make strategy a habit by providing a methodical approach to assigning ownership and accountability, setting Initiatives to build advantages, designing Actions to adv...