21: Crafting an Ideal Customer Profile

In the Business Strategy podcast, hosted by Steve Coughran, listeners are guided through the art of crafting an ideal customer profile. With an emphasis on clear, concise language and a persuasive tone, Coughran dives into the process of identifying customer values, digging deep into their urgent problems, and analyzing macro trends that impact their space. By leveraging statistics, anecdotes, and direct address, he compels listeners to understand the importance of creating an ideal customer ...