34: Pursuing Differentiation or Cost Leadership

Welcome back to the Business Strategy podcast with your host, Steve Coughran. Today, we delve into the fundamental choices businesses face when crafting their strategic paths: Pursuing Differentiation or Cost Leadership. In this episode, we break down the two dominant approaches, exploring their distinct characteristics and critical considerations. Differentiation involves creating a unique value proposition that sets a company apart, and we'll dissect how industry giants like Apple and Tesla...