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Welcome to another episode of the Business Strategy podcast with your host, Steve Coughran. Today, we'll be delving into why Sam's Club's significant investment in technology, particularly its app, is a game-changer and why you should be following suit. Sam's Club has recognized the importance of streamlining the checkout process and elevating the customer experience through innovative technology. Join us as we explore the four key components of customer values and uncover strategies to integ...