64: The Most Important Ratio to Measure Your Sales and Marketing Effectiveness

In this episode, I share a key strategy lesson I learned while building my various businesses and turning around companies. Understanding and optimizing the LTV (Lifetime Value) to CAC (Customer Acquisition Cost) ratio is essential for scaling your business profitably.I'll explain the importance of these metrics, how to calculate them, and why a healthy LTV to CAC ratio (aiming for at least 3:1) can attract investors and fuel growth. You'll also learn practical tips for improving these metric...