58. Outreach and Marketing for Therapy Clinics: Expert Q&A

Q: What is outreach? A: It's all about building awareness for your clinic and services through community engagement and building relationships. Outreach activities can take all sorts of forms, including in-person events, social media campaigns, and partnerships with local organizations. The bottomline: it's building relationships within your community.

In this episode, our outreach team (Marisa Negron and Madeline Matz) share their best practices when beginning outreach in your communities, including some tips, scripts, and examples that have worked for them. We’re cheering you on as you begin the journey of building long lasting relationships with your community!

Watch the interview here: https://youtu.be/SlkyDYuvJP0

CHAPTERS:

00:00 Welcome to the Therapist Thrival Guide

00:09 Meet the Outreach Team

01:06 Understanding Outreach in Therapy

02:15 Building Genuine Relationships

06:40 Starting Your Outreach Journey

08:42 Effective Outreach Strategies

11:46 Collaborating with Other Therapists

17:58 Outreach in Schools and Healthcare

24:38 Navigating Conferences and Events

29:18 Community Events vs. Professional Conferences

30:26 Engaging Attendees at Events

31:28 Personal Experiences and Tips

33:40 Effective Giveaways and Engagement Strategies

36:44 Starting Conversations at Events

40:29 Nurturing Relationships Post-Event

46:21 Final Thoughts and Encouragement

Therapist Thrival Guide is a podcast by Ellie Mental Health. The intention is to move therapists beyond surviving and into the realm of THRIVING by covering all the things that graduate school didn't teach you! This mental health podcast is hosted by Miranda Barker, MSW, LICSW. Each episode features a therapist speaking to their areas of expertise, clinical interests, and personal experiences of being a therapist. This podcast will be covering topics like burn-out, self of therapist, cultural considerations, client retention, session structure, advancing clinical skills, innovations in therapy, and balancing professional relationships with our personal lives. Every now and then, we'll even cover the happenings of how therapists are portrayed in pop culture. Miranda Barker, MSW, LICSW, has been practicing as a therapist for three years. She previously worked as a child protection investigator, adoption social worker, and case manager. She loves soaking up all of the knowledge from the expert therapists in her life. She's currently the Director of Content and Production at Ellie Mental Health's in-house creative agency and believes that creativity is an important aspect of mental health care.

Therapist Thrival Guide is one of many creative productions from ⁠Ellie Mental Health⁠. Ellie is a national mental health brand organized around community-based outpatient mental health clinics. It all began with a single office in St. Paul, Minnesota back in 2015, and since then has expanded to over 24 clinics in Minnesota and an explosive number of locations nationwide after franchising our model in 2021. Ellie will be opening over 500 locations in communities nationwide with new clinics opening each week. ⁠⁠⁠#therapy⁠⁠⁠ ⁠⁠⁠#mentalhealth