Episode 213: The Business of Sex

Making a sustainable living as a sex educator is harder than it sounds. Despite all you’ve heard about how “sex sells,” it’s actually a much tougher sell than you might think! There are a lot of challenges to navigate when you’re talking about a controversial subject like sex on a daily basis, so let’s talk about being in the business of sex and how to build a thriving career in this area. My guest today is Danielle Bezalel, also known as DB. She holds a degree in public health from Columbia University and is the creator, executive producer, and host of the Sex Ed with DB podcast. Some of the topics we discuss include: What are some common challenges of trying to “sell” sex education? How do you talk about sex on social media without getting censored or banned? How can you build a financially sustainable business as a sex educator? How do you balance building industry relationships without giving away too much for free? What are some of the best parts of being a sex educator? To stay connected, you can check out DB’s website, and find her on Twitter, Instagram, and TikTok. You can also sign up for DB’s workshop “Building a Profitable Online Sexual Health Brand” here. Thank you to our sponsors! Explore the intersection of sex and technology at this year’s Security Sexuality Conference, which will be held October 19th and 20th in Detroit, MI. Securing Sexuality is the premier conference for people passionate about promoting sex positive, science-based, and secure interpersonal relationships. Continuing education credits are available for qualified professionals. Purchase your pass at securitysexuality.com Support sex science by becoming a friend of the Kinsey Institute at Indiana University. Visit kinseyinstitute.org to make a donation to support ongoing research projects on critical topics. You can also show your support by following the Kinsey Institute on Facebook, Twitter, and Instagram. *** Want to learn more about Sex and Psychology? Click here for previous articles or follow the blog on Facebook, Twitter, or Reddit to receive updates. You can also follow Dr. Lehmiller on YouTube and Instagram. Listen and stream all episodes on Apple, Spotify, Google, or Amazon. Subscribe to automatically receive new episodes and please rate and review the podcast! Credits: Precision Podcasting (Podcast editing) and Shutterstock/Florian (Music). Image created with Canva; photos used with permission of guest.