Interpreting your stories

We tell ourselves stories every day about ourselves, who we are, how we react to things, and why we're great. It's important to read through the BS whilst at the same time positively motivating ourselves to do our best. It's not easy but it is important. We have Mike Follet on the show who runs a human behavior tracking company Lumen Research to talk about his insights into the stories we tell ourselves in business and in life. - - - Connect with Mike: Mike Follet - LinkedIn Mike's writing - The Media Leader Lumen's Twitter - @LumenResearch Lumen Research - Website - - - Connect with Sam: Sam's newsletter on creativity - Explosive Thinking  Watch the pod - YouTube - Growth Mindset Twitter - @samjamharris Instagram - @SamJam.zen - - - Chapters 00:00 Introduction 01:36 Opimising attenion 02:44 Importance of context, creative and targeting 04:16 Why is advertising interesting 09:50 Mike's biggest failure 14:13 Fixing their own problems 17:17 Advice 5 years ago 19:51 Kindest thing - honesty 23:04 Conclusion Learn more about your ad choices. Visit podcastchoices.com/adchoices