E17: Zach Pogrob: The Power of the Boring Business

Zach Pogrob is the creator behind @behaviorhack on Instagram, where he has racked up a following of close to 200K followers.  As a multi platform creator, he shares and tweets powerful messages about following-your-obsession and entrepreneurship besides, of course, documenting his own views about building his brands.

He is also the founder of @Peakphotobooths, an innovative photo booth company bringing fun moments for weddings and other events in New Jersey and New York areas. From starting his business with his own savings to sharing tips to fight procrastination, Zach’s motivation, as well as his obsessive approach to reaching his goals are certainly clever and inspiring.

In this episode, we discuss about

1. The right moment to monetize your audience
2. How to overcome procrastination and manage your time
3. Transitioning from a 9-to-5 to running your own business
4. Adding value to commoditized products/ services
5. How Zach built a large following & personal brand online
6. How Zach built his content creation machine
7. How he deals with burnout & FOMO when working weekends
8. Does Zach feel satisfaction from his success?