E21: Michael Sikand: Why Short Form Content is King, Building a Massive Media Company & Running MFM's TikTok

Michael Sikand (@michaelsikand) is the Founder & CEO of @ourfuturehq, a media company curating business news in the form of bites for Gen Z audiences. They have exploded in the last year gaining over +500K cross-platform subscribers. 

In total, Mike has amassed 400M views over the years. Besides creating content for his own podcast, his company also runs the TikTok for @ShaanVP’s and @thesamparr ‘s pod @myfirstmilpod, one of the biggest business podcasts in the space.

In this episode we discuss:

- The power of podcasting

- How & Why Mike started Our Future

- How he went from recording 150 podcasts episodes to getting millions of views on TikTok

- Crazy story about a big-time podcast guest he managed to interview

- His first viral video on TikTok

- How he started working with Shaan Puri and Sam Parr for MFM

- How he overcomes doubt and burnout as an entrepreneur