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根據研究顯示，成功的企業會持續尋找新方法，充分發揮既有核心事業的獲利潛力，然後有系統地擴展至周邊事業，並在產業發生動亂時，搶先重新定義核心事業。換言之，強而有力的核心事業是成功擴張的基礎，也是獲利的原點。
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