The Logistics of Logistics

Keith Peterson and Joe Lynch discuss LTL innovation: how NMFTA is building a better future. Keith is the Director of Operations at The National Motor Freight Traffic Association (NMFTA), a nonprofit membership organization that represents the interests of less-than-truckload (LTL) carriers.

Summary: LTL Innovation: How NMFTA is Building a Better Future

In this new podcast interview, join Joe Lynch and industry expert Keith Peterson as they delve into the nuances of Less Than Truckload (LTL) shipping and the transformative work of The National Motor Freight Traffic Association (NMFTA). From innovations in LTL and the crucial role of NMFTA in freight classification and digital standards to the challenges and opportunities within the industry, the podcast covers a wide range of topics. Learn about the importance of cybersecurity in logistics, the simplification of the National Motor Freight Classification (NMFC) system, the transition to electronic bills of lading, and the impact of LTL efficiency on transport costs. With Keith’s extensive background in the trucking industry and his current efforts at NMFTA, the episode offers in-depth discussions on improving accuracy, and reducing logistics friction. Tune in for an expert take on the significant changes happening in the LTL shipping industry.

#LTLInnovation

#FreightForwardingFuture

#CyberSecureShipping

About Keith Peterson

Keith Peterson has more than two decades of experience in technical operations, customer success management, and both product and customer support. Currently serving as the Director of Operations for The National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through classification and digitization. Prior to his role at NMFTA, Peterson started his career as a driver for TWT Refrigerated Transport, then worked in operations for System Transport and Interstate Distributor Co., all asset-based carriers. He then served in numerous strategic operations positions at Qualcomm and Omnitracs, and most recently held the position of Senior Director of Professional Services at Solera, Inc. He earned his Bachelor of Science in Human Resources Management/Personnel Administration from Eastern Washington University in Cheney, WA.

About NMFTA

The National Motor Freight Traffic Association, Inc. (NMFTA™) is a non-profit membership organization headquartered in Alexandria, Virginia. It is the world’s leading organization representing the interests of less-than-truckload (LTL) carriers. The association’s membership is comprised of motor carriers operating in interstate, intrastate, and foreign commerce. NMFTA provides critical services to the industry in the form of classification standards, identification codes, digital operation standards, and support for cybersecurity within the industry.

Key Takeaways: LTL Innovation: How NMFTA is Building a Better Future

Overview of NMFTA's efforts to involve industry participants in shaping the future of LTL shipping through listening sessions and councils.
Exploring the innovation in LTL (less-than-truckload) shipping and its impact on efficiency and shipping costs.
Understanding the role of The NMFTA in freight classification and the facilitation of industry standards.
Insights into the evolution of packaging and handling practices within the LTL shipping industry.
Delving into the NMFC's 'classification reimagined' initiative aimed at simplifying freight classification.
Examining the shift towards electronic documentation such as eBOL to streamline shipping processes.
Discussion on the importance of cybersecurity in the freight and trucking industry and actions to mitigate risks.