The Logistics of Logistics

John Stauffer and Joe Lynch discuss why your KPIs are broken. John is the Co-founder and COO of ISO, the only neutral platform that provides shippers, brokers and carriers with the ability to measure the total cost of transportation procurement.

About John Stauffer

John Stauffer, Co-founder and COO of ISO, is a long-time transportation and logistics professional with expertise in operations, product management, business development and customer success. John is a legendary builder; he was a founding member of both the Uber Freight product team and the Echo Logistics carrier sales team, and co-founded Isometric Technologies in February 2020. John was raised in Chicago, but traded polar vortexes for the Bay in San Francisco where he lives with his wife and his corgi, Buzz.

About ISO

ISO is the only neutral platform that provides shippers, brokers and carriers with the ability to measure the total cost of transportation procurement. Our Transportation Performance Intelligence platform arms customers with trustworthy data so they can measure the hidden costs of service, supercharge carrier procurement, and build stronger network relationships with more accountability. ISO gives logistics service providers access to the industry's first Service Index with performance benchmarks, dynamic scorecards and analytics to pinpoint their strengths and understand how their carrier network performs relative to the market.

Key Takeaways: Your KPIs are Broken

ISO is the only Logistics Performance Intelligence platform that provides shippers, brokers, and carriers with the ability to accurately measure the total cost of transportation.
ISO provides a neutral, single source of truth for logistics performance, eliminating siloed systems and human analysis.
ISO helps customers measure the hidden costs of service, supercharge carrier procurement, and build stronger network relationships with more accountability.
ISO gives logistics service providers access to the industry's first Service Index with performance benchmarks, dynamic scorecards, and analytics.
ISO's Transportation Performance Intelligence platform arms customers with trustworthy data to:
- Identify service problems
- Improve data accuracy
- Understand true costs
ISO is founded by a team of logistics and technology professionals with decades of experience from leading companies such as Uber, Google, FourKites, Flexport, C.H.Robinson, Echo Global Logistics, LinkedIn, and Deloitte.
Benefits of ISO for shippers:
- Establish a single source of truth for logistics performance
- Supercharge procurement
- Provide dynamic carrier scorecards
- Fight retailer chargebacks
Benefits of ISO for brokers:
- Measure performance relative to the entire logistics industry
- Source the highest-performing carriers on every load and lane
Benefits of ISO for carriers:
- Collaborate with shippers to establish the truth behind every load
- Resolve discrepancies
- Understand how you're performing across all your shippers