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#16: Creating Great Links that Boost Your Website's Ranking
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In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy.
Time Stamped Show Notes: 00:23 – What goes into a great link?
00:40 – The more people link to you, the better you will rank.
00:55 – Not all links are created equal. 01:20 – Look for domain authority
02:00 – Look at how relevant a link is
02:30 – Linking sites with related topics
02:55 – Do-follow links vs. no-follow links
03:50 – Study by Moz: The effects of links and where you’re linking from
04:30 – How easy is it for someone to build a certain link? 05:05 – Google knows the difference between user-generated content and non-user-generated content
05:30 – Links that can’t be easily manipulated are much more powerful.
06:00 – Don’t make too many links too quickly. 06:38 – Continuing with the same velocity will eventually make your ranking jump
07:00 – Stay consistent with your speed as you build links.
07:30 – Link Blending 07:40 – Mentioning other people in the same category so that Google can recognize the relevancy of your links
08:30 – Getting links from high-ranked sites by using the same keywords
09:40 – A Link Wheel 10:00 – Cross linking and multiple tiers of links
10:20 – All the sites are boosting each other up
10:45 – Apply this tactic in a “white hat” way.
11:30 – Check out tomorrow’s episode!
3 Key Points: Not all links are created equal—look for domain authority and relevancy.
Use links that can’t be easily manipulated.
Stay consistent with the number of links you are adding throughout the life of your website.
Resources Mentioned:
Study by Moz: An article that discusses the effects of links from different sources
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