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7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59
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In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post.
Time Stamped Show Notes: 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post
00:36 – First thing?—A/B test the headline 00:43 – Search for WordPress A/B testing plugin
00:50 – Why this is important
01:14 – Second thing?—have a very engaging image 01:26 – Images affect your click-through rate when running an ad
01:30 – Sites like StockUnlimited gives you unlimited stock photos
01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design
01:46 – Single Grain blog
01:56 – Third thing?– email every single website you link out to 02:06 – Sending a cold email
02:20 – An additional note to add in the email
02:27 – Fourth thing? - building a promotional aspect 02:33 – Connect to a community that you can engage in
02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have
02:51 – Think about where your audience is hanging out
03:00 – Reddit looks out for people that are self-promotional—tread carefully 03:06 – Make sure your blog post adds value and you engage with people
03:33 – Number 5?—asking for social share 03:34 – Go to competitors article around the web 03:42 – Go to search.twitter.com and type in keywords to see related articles
03:48 – You can also do searches at and type the keywords
04:07 – After finding the people who re-tweeted the articles, you can email them for social share
04:55 – Number 6?—ask your team to promote your blog post
05:23 – Number 7?—send an e-mail blast every time you release a blog post 05:31 – This is good traffic source
06:02 – Send the email 2 days later
3 Key Points: Utilize your resources—your team and family can help you increase traffic.
Don’t just blog—create something of value and you’ll actually pique people’s interest.
Increasing traffic means increasing your connections. Learn how to interact with people and return the good deed.
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NeilPatel.com
Quick Sprout
Growth Everywhere
Single Grain
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Twitter @ericosiu
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