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Should You Repurpose Your Content? | Ep. #111
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In Episode #111 Eric and Neil help you decide whether you should or should not repurpose your content to bring to followers in. Listen to learn what the advantages and disadvantages are, and the truth about Google’s penalties for replicated content.
Time Stamped Show Notes: 00:27 – Today’s topic: Should you repurpose your content?
00:39 – Maximize your investment by repurposing
01:04 – Posting on multiple platforms is repurposing
01:15 – Repurposing helps you get eyes in other areas
01:37 – Not all form of content should be text based
01:42 – Misconception on Google for duplicate content
02:11 – Make sure to link back to the original source
03:29 – Splinter out posts and create more content
03:52 – Google content repurposing workflow
04:30 – Think about the monetization aspect of your business
05:20 – Medium and Quora rewrites certain answers
05:52 – Using Rev to transcribe podcast episodes
06:02 – That’s it for today’s episode!
3 Key Points: Repurposing content doesn’t mean you post the same thing word for word.
Google does NOT penalize duplicate content.
Repurpose your content to maximize your investment.
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