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How to Win More Business as a Freelance Digital Marketer | Ep. #243
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In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network.
Time Stamped Show Notes: 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer
00:38 – Build your audience 00:56 – Figure out where your audience hangs out and deliver content consistently
01:31 – Go to CrunchBase and check the people who have raised capital 01:38 – Email them on how they can improve their company
01:48 – It was Neil’s way to generate revenue
02:09 – There are tons of sales tools now, that can help you reach out to people 02:14 – One is Outreach
02:30 – Yesware and Mixmax can help you personalize and schedule your content
02:56 – Google now detects personalized content and tags it as unique
03:03 – Personalized content is best for cold outreach
03:29 – Help out your competition 03:37 – They can give you their low-end deals if they’re too overwhelmed
04:07 – Eric has referred deals
04:19 – Use Adbeat to create PDF reports
05:40 – Reach out to people who have a lot of portfolio companies 05:48 – Go to an investor and show them what’s wrong with their portfolio companies
06:20 – Suggest more popular companies
06:43 – This leads to more and more people knowing about your services
07:00 – Guest post on sites like Entrepreneur or Forbes 07:20 – Your post can generate traffic leading to a better rank on Google
07:46 – Relationship stocking 08:04 – The aim is to build a good relationship
08:20 – Create your event and connect with people
08:44 – Email Eric for his event in LA and he can add you to the list
09:11 – That’s it for today’s episode!
3 Key Points: Deliver valuable content consistently to your audience.
The more people see you, the more they want to work with you.
Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you.
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NeilPatel.com
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