Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page. [00:55] Because we all have faster internet, video content in rising in popularity more so than before. [01:05] Neil thinks text generates long-term search traffic that can’t be beat. [01:28] In an ideal world, you would do video and text. [01:45] Video is time consuming, harder to rank, harder to go viral, etc. [01:57] Even so, the people who watch are more engaged and conversion rates are higher. [02:10] Incorporating video into your blogs is a great method. [02:40] At conferences, Eric and Neil get great responses from the videos they post. [03:00] If you can’t get high view counts, get other sites to embed your video. [03:10] Add subtitles and translations to your videos to reach a wider audience. [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook. [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home. [04:30] Neil’s office does sales presentations over video. [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes. [04:55] Videos build relationships and deeper connections. [05:08] That’s all for today! [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.