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The Freelance Blueprint

How to find a niche and distinguish yourself as a 3D Designer | George Berthoud - 3D Designer

00:46:14

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In today's competitive environment, getting attention for your brand requires a powerful visual impact. But often, getting the right imagery for products is tricky. This is where 3D design is a big advantage. Being able to render your products from any angle and placing it in any environment allows for quick but on-brand image production.

In this episode, we are joined by George Berthoud, a 3D designer and founder of Two Bear Studio, to find out more about his freelance journey.

George accidentally fell into freelancing after years of experimenting with 3D design. His first project involved recreating over 100 different products for a perfume company based in London and Bali.

Later on, his renderings were featured in magazines such as Vogue. He now primarily acquires clients through word-of-mouth referrals, networking events, cold outreach, and partnerships with agencies.


Episode Highlights

  • What George does as a freelancer
  • His first project experience
  • The effectiveness of physical brochures vs digital promotion
  • Where George currently finds his freelance clients
  • About freelancing platforms
  • UX design and its relevance to 3D rendering
  • Time required to create a single image or video in 3D rendering
  • Importance of creative direction meetings with clients
  • Contrasting 3D rendering with UI/UX design
  • Resources and tutorials for learning 3D rendering
  • Finding a niche and distinguishing oneself in the freelance market
  • About the future of 3D rendering and its potential growth


About George Berthoud:

George is a 3D designer and founder of Two Bear Studio. He is from the UK but, like his clients, can be found living around the world.


Connect with George:

About the podcast:

Welcome to the "Freelance Blueprint" podcast - the go to podcast for all freelancers.

If you're curious about freelancing, looking to level up your freelance game, or even if you've been freelancing for years, you're in the right place.

Hosted by Elisabeth Mayr, a freelance UX Designer, the Freelance Blueprint will equip you with everything you need to know about freelancing. We're interviewing fellow freelancers from all the corners in the world at various stages in their careers.

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