Just give them one option, trust the process & stick to it | G’day Frank - Brand Strategy & Identity

Frank, a freelancer offering brand strategy and identity, shares his journey from working in TV production to starting his own branding business. He talks about the challenges of creating his own branding and the importance of showing up and creating content to attract clients. He emphasises the value of networking with other creatives and collaborating on projects. Frank also talks about his experience of interviewing Rob Janoff, the designer of the Apple logo, and how it came about. In this conversation, Frank explains his process for attracting and working with clients. He mentions the importance of genuinely wanting to help clients solve their problems through understanding their needs and goals. He also explains his approach to pricing and payment, as well as the importance of creating ONE concept that aligns with the client's brand strategy. Frank shares his experience of showing multiple options and the challenges that come from that approach. He also reflects on the evolution of his process and the lessons he has learned along the way. More about Frank: Instagram: instagram.com/gdayfrank Website: gdayfrank.com Support the Freelance Blueprint Podcast 1. Follow the podcast 2. Leave a review 3. Sign up to the Freelance Blueprint Newsletter https://mailchi.mp/19bd323f0892/sign-up-to-my-newsletter 4. Become a sponsor - Visit freelance-blueprint.com for more information

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https://youtu.be/Ml5_5WS7bdc Takeaways Creating content and showing up consistently across multiple platforms is essential for building a personal brand and attracting clients. Networking with other creatives and collaborating on projects can lead to new opportunities and connections. Cold outreach to potential clients may not be as effective as forming relationships with other professionals in complementary fields. Building a personal brand takes time and perseverance and evolves over time. Putting oneself out there and creating content can lead to unexpected opportunities and connections. Having a conversation with potential clients is crucial to understanding their needs and goals. Creating one concept that aligns with the client's brand strategy is more effective than showing multiple options. Being transparent about pricing and payment terms helps set expectations and builds trust with clients. The process of attracting and working with clients evolves over time and requires continuous learning and adaptation. Trusting the process and believing that things will work out is key to long-term success. Keywords branding, personal brand, content creation, networking, collaboration, cold outreach, client attraction, client communication, pricing, payment, brand strategy, concept development, one option, process evolution 00:00 Intro 00:46 About Frank 03:00 Frank's Journey from TV Production to Branding 06:53 Why Pink? 09:06 Creating your own Branding 13:32 How Creating Content Affects Your Confidence 18:19 Interviewing Rob Janoff, the Apple Logo Designer 23:00 How Frank Finds his Clients 26:33 Tips for People Who Want to Create Content and Build a Personal Brand 32:32 Cold Outreach and What to do Once Someone Turns Into a Lead 33:43 Frank's Process for his Clients 38:12 Why You Show One Option 51:37 How Frank created his Process 52:42 Learnings from Past Projects 54:11 Why You Need to Follow the Process 56:32 Would You Do It Again? 57:56 3 Final Freelance Blueprint Questions 01:02:10 Outro