S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes

27:29

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From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offe

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