Justin Castelli - Building a Brand and a Community

Justin Castelli is a financial advisor and the founder of RLS Wealth Management. RLSWM was founded in 2015 with the belief that independent, unbiased financial planning and investment management should be available to everyone looking for it. In addition to working with clients regardless of their asset level or income, Justin runs the financial planning blog ‘All About Your Benjamins.’ He loves spending quality time with his family and listening to hip-hop. Tune in to hear: - What does authenticity look like in a brand and in personal life? - How to maintain a balance between personal and professional content in branding - How authenticity effects likability - How to maintain a characteristic “thing” or focus without it becoming a shtick - What elements make up a good online community and what elements can derail it? - Ways to balance an organic, grassroots approach to business while remaining solvent Web - www.justincastelli.io