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This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Jordan Hutchison. With a deep understanding of financial advisors, decision-making, and the wealth management business cycle, XYPN Director of Partnerships, Jordan Hutchison, knows what it takes to run a successful financial planning firm. Prior to joining XYPN, Jordan worked closely with UX/UI designers and engineers at a wealth technology company building a product for ultra-high net worth families and individuals. He holds a Master of Science in Family Financial Planning and Counseling from the University of Alabama.