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This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Dr. Sarah Newcomb. Sarah Newcomb is a behavioral economist at Morningstar, where she works to integrate findings from behavioral science into financial management applications for individuals and financial advisors. Her research interests focus on the effects of social and cognitive psychology on personal financial decision-making. Sarah is also the author of Loaded: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind.