Robert Sofia - The Five Principles of Marketing Psychology

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Robert Sofia. As CEO of Snappy Kraken, Robert Sofia has helped thousands of financial companies accelerate their growth with world-class marketing. Through sophisticated technology and an advisor-first approach, Snappy Kraken has earned a reputation for excellence, receiving countless industry awards and accolades. Robert’s success relies upon a unique understanding of what truly helps advisors stand out from the industry. “Getting results isn’t about doing what’s easiest,” he says. “It’s about doing what’s bold, unique, and better for the client.” Robert lives in Northern Georgia with his wife and son. When he’s not at the office, you will find him boating, biking, cooking, and volunteering in the local community.