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This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Herman Brodie. Herman is the co-author of The Trust Mandate: The behavioral science behind how asset managers REALLY win and keep clients (2018) and co-authored and lectures A Practical History of Financial Markets, an investment course developed for the Edinburgh Business School's MBA program. In addition, he is an international faculty member of the Portfolio Construction Forum, an education and certification body in Australia & New Zealand, and a Senior Fellow of the Center for Board Certified Fiduciaries in the US. Herman is also a proud Ambassador for the UK Diversity Project.