Jez Groom - Behavioral Nudging for Positive Influence

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Jez Groom. With over 14 years of experience of practically applying behavioral science in business, Jez has established himself as one of the world's leading practitioners in the field. Working with globally renowned organizations such as Amazon, Sky, Tesco, Aegon, Standard Life, O2 and HSBC, Jez and the team at Cowry use behavioral science to deliver the science behind exceptional customer and employee experiences. With over 70+ case studies, Cowry have developed a creative and systematic behavioral design 'thinking and doing' methodology that helps make businesses as human as humanly possible. As an author of his latest book : Ripple - The big effects of small behavior changes in business, Jez has documented the insights, tips and toolkits that can help business people to activate behavioral science at scale within their organization. He regularly speaks at conferences on how behavioral science can be practically applied to business and fascinates audiences that are obsessed with topics such as customer and employee experience, financial decision making, pensions, contact centers, health and safety and he always lets the work and the results do the talking.