Samantha Lamas - The Complicated Art of Making Things Simple

This week on Standard Deviations with Dr. Daniel Crosby, Dr. Crosby speaks with Samantha Lamas. Samantha Lamas is a behavioral researcher at Morningstar and recent recipient of the Montgomery-Warschauer Award for her research in financial planning. Her research focuses on investor engagement and the factors that drive people’s decision making about investing and money. Her work delves into how people think about their financial goals, what they look for when seeking financial advice, and what kinds of mental shortcuts people use when making decisions about their personal finances.