IAM1345 - Hairstylist Uses Chemical-Free Products on Her Salon

With a B.S. in Finance, JD/MA, and 12 years behind the chair as a hairstylist, hair salon owner and educator focused on clean products, she is the expert on everything hair care and chemical-free. In 2018, Natalie was diagnosed with Hashimoto’s disease as well as another autoimmune disorder. Witnessing numerous clients and friends getting diagnosed with similar thyroid/endocrine issues, she set out on trying to find out why so many women are experiencing this epidemic. Her investigation pointed her to the thousands of toxic chemicals in household and beauty products. Being an expert in hair and noticing the lack of attention on chemicals in haircare products, she founded North Authentic, a conscious haircare-focused retailer that not only vets every product against their “Hair Crimes list,” but also tests them for performance. Website: www.shopnorthauthentic.com Instagram: shopnorthauthentic Facebook: northauthenticbeauty Twitter: northauthentic Youtube: https://www.youtube.com/channel/UCIco3Vgp0BVt881VwIZPV2Q