IAM1641 - CEO Created a Coffee Company Targeting Outdoor Community

Why it was selected for "CBNation Architects": Zach talked about the entrepreneurial journey and how it doesn't happen overnight. Also related to the community, they focus on UGC - User Generated Content and how important it is to niche down and how that helps to serve the community that you are serving.  Check out premium content in the CBNation Library at http://cbnation.co/library and pick up our eBook to hear some of the best lessons at http://cbnation.co/shop. Previous Episode: https://iamceo.co/2022/01/30/iam1266-ceo-created-a-coffee-company-targeting-outdoor-community/