#11: Ken Blanchard—How to Cast a Vision So People Listen

We have mantra at StoryBrand: ​if you confuse, you'll lose.​

 

We say it in reference to customers, but it's also true for your team. Businesses don't just falter because they lack a vision. They falter because the employees don't truly understand what that vision is.

 

As a leader, your job is to make sure everyone on your staff knows where your company is going and how they can help it get there.

 

In this episode of Building a Story Brand, Donald Miller sits down with Ken Blanchard, the legendary leadership expert and author of ​The One Minute Manager, to talk about how to lead so people listen.

 

He shares a three-part approach to crafting, sharing, and maintaining a powerful vision for your entire company. He'll inspire you to start communicating differently with your team, and you'll have a more mobilized, effective, and unified staff to show for it.

 

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