pods.ee | #019 Charge More, Earn More with Steve McLeod

In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, including the surprising ways his target market evolved over time.

The conversation covers Steve's approach to pricing and customer acquisition, as well as his decision to launch a coaching business alongside his core product.

Steve offers counter-intuitive advice and insights that challenge common indie hacker wisdom, providing a refreshingly honest look at the ups and downs of his entrepreneurial path.

Whether you're just starting your first indie project or looking to take an established product to the next level, this episode is filled with practical wisdom that could reshape your strategies and mindset as an entrepreneur.

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00:00 Introduction and Background

00:54 Transition to Indie Hacking

10:09 Building an Audience from Scratch

16:25 Creating Engaging Content

25:54 Creating Valuable Content for Niche Audiences

29:21 Generating Content for B2B Products

32:26 Creating Genuine Content

33:12 Creating Multiple Pieces of Content

34:00 Engagement Bait vs. Genuine Engagement

35:19 Using Feedback to Improve Products

36:28 Building Trust and Gaining Fans