Why Saudi Arabia Pours Billions Into Sports (And It Makes Sense)

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Sometimes as economists we need to analyse complex decisions to understand what the outcomes might be. On the more baffling end of the scale we have Saudi Arabia spending billions on football, golf and Formula 1 stars who are mostly a little past their prime to come and play in the largely unknown Saudi leagues. Is this simply sports-washing (a PR stunt) or is there something more clever going on?