Applying Ceramic Coating in Cold Temperatures. SEMA Recap, Ion Wash and More. Episode #978

SEMA’s cameras, online commentary, and crowded booths spark a conversation about what content is for—and what makes a trade show worthwhile.

Then Marshall and Nick answer detailing questions on Ion Wash, product use, cold-weather coating, mobile setups, and cure times.

Chapters

00:00 SEMA, social media, and content creation
11:30 Booth conversations and the trade show experience
17:31 Online criticism, content, and SEMA’s value
24:40 Listener questions begin
25:03 Ion Wash and sprinkler water spots
27:46 How much Ion Wash to use
32:31 When research becomes analysis paralysis
35:11 Water spots and product dwell time
36:49 Juice, Slick, and maintenance details
37:53 Applying coatings in cold weather
40:39 Mobile detailing and pressure-washer hoses
45:56 Using Juice after a coating installation
49:14 Coating cure times and getting a car back to its owner