Who Wins The AI Assistant Wars? + Why Didn’t Google Build Muse?

M.G. Siegler is the author of Spyglass. Siegler joins Big Technology to discuss the escalating battle to build the dominant personal AI assistant. Tune in to hear why he thinks Meta’s Muse is surprisingly strong and what will ultimately determine who wins. We also cover Apple’s dark-horse position, Anthropic’s absence from the consumer assistant race, Google’s repeated product missteps, and how AI agents could reshape subscriptions, banking, shopping, and everyday computing. Hit play for a wide-ranging look at the companies fighting to become the AI assistant that runs your digital life. --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here’s 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Learn more about your ad choices. Visit megaphone.fm/adchoices